Archive for September 2013
Social Media Strategy For Winners – Fighting the Shiny Objects Syndrome the Smart Way
Do you remember the time when social media wasn’t a part of your marketing strategy and you didn’t have to worry about what you post on Twitter and Facebook, people’s comments and measuring all that data? No, neither do we. It’s true that social media is a relatively new creation, but the time of social…
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Fighting Conformity in Marketing – Your Guide to Disruptive Behaviour That Pays Off
dis•rupt (ds-rpt) tr.v. dis•rupt•ed, dis•rupt•ing, dis•rupts 1. To throw into confusion or disorder: Protesters disrupted the candidate’s speech. 2. To interrupt or impede the progress, movement, or procedure of: Our efforts in the garden were disrupted by an early frost. 3. To break or burst; rupture. [Latin disrumpere, disrupt-, to break apart : dis-, dis-…
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5 Tips for a More Social Twitter Experience
Twitter is a vast, sprawling network stuffed full of vacuous noise. It seems like nine out of every ten tweets are along the lines of “Work is sooo boring. #ihatemondays” or “Up at 6am today to catch the train… I wish I was still in bed.” People post mundane details of their life in the…
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Inspiring Customers Through Content
Is your business devoted to creating content as part of your marketing strategy? Then you have surely encountered the struggles and challenges of the process. When a business first starts blogging, they usually play it safe – sharing information about the business and its growth, introducing new products and services. It’s not the worst method,…
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