Archive for June 2014

A Beginner’s Guide to creating Content that converts

content-that-converts

Traffic to your site becomes irrelevant when visitors are only thinking about leaving faster. “I came, I puked, I left” (Avinash Kaushik) The main reason for creating content is to demonstrate your expertise in your field, establish credibility, develop trust and ultimately turn your readers into customers. Content promotion is at the heart of any…

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Secret 52: Selling etiquette

As part of our new guest blogging series, we have invited Matt Bird, international keynote speaker and leadership development consultant, to share some more experience about becoming a niche expert and how taking risks makes a big difference when building good relationships. People buy you before they buy your product. Your personal likability, knowability and…

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