Posts by Gavin Aldrich
Mastering Image Sizes in WordPress: A Comprehensive Guide for Businesses & Nonprofits
In today’s digital landscape, a picture is worth more than a thousand words—it can be the difference between engaging a visitor or losing their interest. At Kyle & Irving, we understand the crucial role that properly sized images play in creating a compelling and efficient WordPress website for businesses and nonprofits alike. Let’s dive into…
Read MoreCrafting Digital Success: A Web Design Blueprint for Small Enterprises
In our increasingly connected world, establishing a robust digital footprint is essential for small businesses and charitable organisations alike. Here at Kyle & Irving, we’re devoted to transforming organisations’ visions into compelling online experiences. Join us as we delve into the vital components of effective web design for small enterprises and discover how they can…
Read MoreThe Myth of the Homepage: Why Your Most Valuable Pages Might Be Hidden in Plain Sight
You’ve just launched your shiny new website. The homepage looks mint – sleek design, punchy copy, clear call-to-action. Job done, right? Not quite. Sure, your homepage and landing pages need to work with the 8-second rule – that’s how long you’ve got to grab a visitor’s attention. But what happens after those crucial 8 seconds?…
Read MoreUnlocking Donor Motivation: Why Reaching a Target Boosts Fundraising Success
At Kyle & Irving, we’ve had the privilege of working with many nonprofits and fundraisers over the years. Helping these organisations reach their goals is key to what we do. We believe it’s not enough to simply build the tool—our role also involves advising and ensuring that the tool is effective in achieving the campaign’s objectives. Through our experiences, we’ve learned that a successful fundraising campaign involves more than just asking for donations—after all, many are doing that. What truly matters is understanding how to engage and motivate potential donors.
One powerful strategy we’ve seen in action is leveraging the psychology behind goal-setting and progress tracking. By showing potential donors how close a campaign is to reaching its target, organisations can create a sense of urgency, encourage more people to contribute, and foster a sense of communal ownership in reaching the goal. This concept, known as the goal gradient effect, has proven to be an effective tool in boosting donations.
Read MoreThe WordPress Time Machine: Reimagining Historical Websites in Today’s Digital Landscape
Picture this: You’re scrolling through your social media feed, and suddenly, a notification pops up—”Leonardo da Vinci just updated his portfolio website.” Intriguing, right? Welcome to our WordPress Time Machine, where we explore what the websites of history’s most innovative figures might look like if they had today’s digital tools. Approximate reading time: 10 minutes…
Read MoreReflections on 15 Years with WordPress: Why It Endures
When I first installed WordPress back in 2009, I had no idea it would become such a key part of my work and life. Over the years, WordPress has evolved from a simple blogging tool into the world’s most widely used content management system, powering nearly half of the web. It’s been an incredible journey,…
Read MoreHow to Ensure Your WordPress Emails Reach Inboxes, Not Junk
Ever sent an email from your WordPress site only to find out it landed in someone’s spam folder? It’s more than just annoying—it can hurt your business. Whether you’re sending order confirmations, important notifications, or newsletters, ending up in spam means missed opportunities and frustrated clients. Now, you’ve probably seen websites asking people to whitelist…
Read MoreThe Hidden Risks of Outdated Plugins: Why Regular Updates Are Crucial for Your WordPress Security
Picture this: you open your fridge, reach for the milk, and… it’s expired. You wouldn’t risk using it, right? Well, the same goes for outdated plugins on your WordPress site. While they might seem harmless, letting them sit without updates can be a recipe for disaster. Plugins are essential for expanding what WordPress can do,…
Read MoreUnlocking the Power of Custom Post Types in WordPress: Beyond Blogs and Pages
WordPress is known for its versatility, and many businesses and nonprofits use it to build everything from simple blogs to full-fledged websites. But while most users stick to the default structure of blog posts and pages, there’s a whole world of potential that often goes untapped. That’s where custom post types (CPTs) come in. Custom…
Read MoreThe Power of Automated Emails: How to Engage with Your Audience and Grow Your Business
Email marketing has been around for decades, and while some may think of it as outdated, it remains one of the most effective tools for engaging customers and driving growth—especially for small and medium-sized enterprises (SMEs). Email is a direct and personal way to communicate with your audience, and when paired with automation, it becomes…
Read More