Unlocking Donor Motivation: Why Reaching a Target Boosts Fundraising Success

At Kyle & Irving, we’ve had the privilege of working with many nonprofits and fundraisers over the years. Helping these organisations reach their goals is key to what we do. We believe it’s not enough to simply build the tool—our role also involves advising and ensuring that the tool is effective in achieving the campaign’s objectives. Through our experiences, we’ve learned that a successful fundraising campaign involves more than just asking for donations—after all, many are doing that. What truly matters is understanding how to engage and motivate potential donors.

One powerful strategy we’ve seen in action is leveraging the psychology behind goal-setting and progress tracking. By showing potential donors how close a campaign is to reaching its target, organisations can create a sense of urgency, encourage more people to contribute, and foster a sense of communal ownership in reaching the goal. This concept, known as the goal gradient effect, has proven to be an effective tool in boosting donations.

Read More

The WordPress Time Machine: Reimagining Historical Websites in Today’s Digital Landscape

Picture this: You’re scrolling through your social media feed, and suddenly, a notification pops up—”Leonardo da Vinci just updated his portfolio website.” Intriguing, right? Welcome to our WordPress Time Machine, where we explore what the websites of history’s most innovative figures might look like if they had today’s digital tools. Approximate reading time: 10 minutes…

Read More

Reflections on 15 Years with WordPress: Why It Endures

When I first installed WordPress back in 2009, I had no idea it would become such a key part of my work and life. Over the years, WordPress has evolved from a simple blogging tool into the world’s most widely used content management system, powering nearly half of the web. It’s been an incredible journey,…

Read More

How to Ensure Your WordPress Emails Reach Inboxes, Not Junk

Ever sent an email from your WordPress site only to find out it landed in someone’s spam folder? It’s more than just annoying—it can hurt your business. Whether you’re sending order confirmations, important notifications, or newsletters, ending up in spam means missed opportunities and frustrated clients. Now, you’ve probably seen websites asking people to whitelist…

Read More

5 Common Website Mistakes That Could Be Hurting Your Business

Your website is often the first impression potential customers have of your business. A well-designed, functional site can help you build trust, increase engagement, and drive conversions. However, even small, overlooked mistakes like slow load times, broken links, or confusing navigation can frustrate users and negatively impact your performance. These common issues can hurt your…

Read More

From Concept to Launch: What to Expect During a Website Redesign

A website redesign is more than just a fresh look—it’s an opportunity to improve user experience, strengthen your online presence, and align your site with your business goals. At Kyle & Irving, we understand that redesigning your website can feel daunting, but we make sure the process is smooth, strategic, and tailored to your specific needs. From the initial concept to post-launch support, we’ll be with you every step of the way, ensuring your new website is not only beautiful but also functional and effective.

Read More