Posts by Gavin Aldrich
Unlocking the Power of Custom Post Types in WordPress: Beyond Blogs and Pages
WordPress is known for its versatility, and many businesses and nonprofits use it to build everything from simple blogs to full-fledged websites. But while most users stick to the default structure of blog posts and pages, there’s a whole world of potential that often goes untapped. That’s where custom post types (CPTs) come in. Custom…
Read MoreThe Power of Automated Emails: How to Engage with Your Audience and Grow Your Business
Email marketing has been around for decades, and while some may think of it as outdated, it remains one of the most effective tools for engaging customers and driving growth—especially for small and medium-sized enterprises (SMEs). Email is a direct and personal way to communicate with your audience, and when paired with automation, it becomes…
Read MoreWhy Slow Page Speeds Hurt Your Website—and the Number One Way to Fix Them
In today’s fast-paced digital world, waiting is no one’s favourite pastime—especially online. When a website takes too long to load, visitors are quick to leave, and that can mean missed opportunities for your business. Speed is everything, and it’s one of the first things your audience notices about your website. At Kyle & Irving, we’ve…
Read More5 Common Website Mistakes That Could Be Hurting Your Business
Your website is often the first impression potential customers have of your business. A well-designed, functional site can help you build trust, increase engagement, and drive conversions. However, even small, overlooked mistakes like slow load times, broken links, or confusing navigation can frustrate users and negatively impact your performance. These common issues can hurt your…
Read MoreFrom Concept to Launch: What to Expect During a Website Redesign
A website redesign is more than just a fresh look—it’s an opportunity to improve user experience, strengthen your online presence, and align your site with your business goals. At Kyle & Irving, we understand that redesigning your website can feel daunting, but we make sure the process is smooth, strategic, and tailored to your specific needs. From the initial concept to post-launch support, we’ll be with you every step of the way, ensuring your new website is not only beautiful but also functional and effective.
Read MoreThe Role of Content in Building Brand Trust and Authority Online
In today’s digital landscape, building trust with your audience is crucial. High-quality, consistent content—supported by a well-designed website—plays a key role in establishing your brand as a credible authority. Whether through blog posts, newsletters, case studies, or your website’s structure, delivering valuable content alongside an engaging user experience strengthens relationships and drives engagement.
Read More5 Essential Elements of an Engaging, Conversion-Focused Website
Building a website is just the beginning. If you want to truly engage your audience and turn visitors into customers, subscribers, or donors, your site needs to be more than just visually appealing—it needs to work hard for you. From clear calls to action to responsive layouts, these five essential elements can transform your website into a powerful tool for driving meaningful engagement and conversions.
Read MoreBeyond Websites: How Nonprofits Can Build Digital Platforms to Boost Engagement and Donations
To truly succeed, nonprofits and charities alike need dynamic digital platforms that engage, inform, and inspire action from their diverse stakeholders. This means creating a seamless experience that not only attracts attention but also drives meaningful interactions and long-term support.
Read MoreThe right kind of Twitter followers and lots of them please
The aim of this article is to offer advice on best practice when using Twitter as a marketing tool. We have noticed that many people get confused and start out with a marketing objective but end up with a vanity exercise. What we mean is that they end up buying or using tricks to artificially…
Read MoreA Beginner’s Guide to creating Content that converts
Traffic to your site becomes irrelevant when visitors are only thinking about leaving faster. “I came, I puked, I left” (Avinash Kaushik) The main reason for creating content is to demonstrate your expertise in your field, establish credibility, develop trust and ultimately turn your readers into customers. Content promotion is at the heart of any…
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