Posts by Gavin Aldrich
Re-Imagining Work – Video by RSA Animate
They say we need to work smarter, not harder, yet do we know how to do that? Can we actually find a way to be happier, more engaged and more productive at work? Most of us still see technology as a big part of the problem, but could it also be the solution? If you,…
Read MoreUnlock Your Website's True Potential
What we’ve noticed throughout our work is that when it comes to the website many companies find it challenging to clearly define the business objective. As a result they focus far too much on getting the right aesthetics and almost completely ignore the actual purpose of the website. Our team of web designers and developers…
Read MoreLost in Translation – What The British Say Vs. What They Actually Mean
Ever found yourself in a conversation with a Brit where you thought: Oh, what a polite person! Well think again, because what may seem like perfect politeness and friendliness on the surface, probably conceals their true thoughts, that may or may not be tinged with scorn. Taking every word at face value is not a…
Read MoreSocial Media From Scratch – Essential Action Steps
We find that many people who want to use Social Media for business purposes, like marketing or customer services, often dive in and start doing before they have applied any time thinking. When we start doing the social media marketing for a new client, it’s always quite exciting. Not only because we are starting from…
Read More8 Top Tips On How to Monitor Twitter Quickly And Effectively
You must have noticed that some of the best and brightest are using Twitter as a powerful listening tool. As Peter Drucker once said, and we paraphrase: it’s not only important to listen to what your customers say but also to your non-customers. We’ve said it before, we’ll say it again – Twitter is the…
Read More23 Absolutely Essential Online Marketing Tools You Will Start Using Immediately
We may be a small but perfectly formed digital marketing agency, yet when it comes to tools we use the lion’s share of what’s out there. We use these tools daily for our project management, content marketing, social media marketing and SEO. Since there are so many tools available today, we decided to give you…
Read More5 Simple Ways to Improve Your Social Media Marketing
Whether you are just testing the social media waters for the first time or you have been on Facebook and Twitter for years, we can bet you’d like to improve your social media marketing and the process of social media lead generation. Regardless of the type of business you run and where it stands on…
Read MoreAre You Making These Content Marketing Mistakes?
It wasn’t until a few years ago that the fancy term “content marketing” became mainstream. Today just about every business is doing some content marketing, i.e. producing content such as articles, eBooks, videos, etc. on topics that interest their prospects. Of course content marketing, when done properly, can have a massive impact on a brand’s…
Read MoreMind the Gap – A Close Look at Women in I.T.
As part of our guest blogging series we decided to invite one of our clients, Curo Resourcing, a Microsoft Smart Teaming Partner, to share their view on a much debated topic, i.e. women in I.T. and technology. When we talk about gender inequalities in the workplace it’s often easy to miss the positive changes that…
Read More7 Awesome Must Have Tools For Small Businesses
Every small business owner lacks one thing the most – time. We know that from experience. And what we also know is that most small businesses don’t have a huge amount of time to spend on learning and looking for the best tools either. Since our business is web development and social media (mostly), we…
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