Posts by Gavin Aldrich
The 10 Commandments of Content Marketing
1. Thou Shalt Keep Thy Content Relevant Let’s get one thing straight – the goal of content marketing is not to sell. Well, OK, that is not strictly speaking true, the ultimate goal of content marketing is to sell – to attract more leads and convert those leads into enquiries that then becomes new business…
Read MoreThe Ten Commandments of Social Media Marketing
1. Thou Shalt Use Your Ears Before Thou Uses Thy Mouth Listen first. One of the most important aspects of social media marketing is listening. It’s essential that you know what people think about your sector, industry, product or service, what challenges they have, what solutions they need, what improvements they want and how your…
Read MoreWhere to, Google+?
“Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to.” “I don’t much care where –” “Then it doesn’t matter which way you go.” Alice in Wonderland, Lewis Carroll You may have heard the news that Vic Gundotra, the chief…
Read MoreEmail is dead. Long live email.
How many times have we heard that email marketing is becoming extinct, that it is soon to be as the Dodo, fondly remembered but definitely dead? As Mark Twain once said and email can proudly say “The reports of my death are greatly exaggerated”. In fact social media and email are a particularly powerful combination.…
Read MoreSimply Stunning Email Tips
We have all been there… carefully crafting an email, making sure each sentence is perfectly polished and taking the longest time to come up with the best subject line. Then hitting publish and feeling relieved…yet not for too long, because quite often the email stats aren’t quite up to scratch. Opens, click-throughs and follow-throughs are…
Read MoreRe-Imagining Work – Video by RSA Animate
They say we need to work smarter, not harder, yet do we know how to do that? Can we actually find a way to be happier, more engaged and more productive at work? Most of us still see technology as a big part of the problem, but could it also be the solution? If you,…
Read MoreUnlock Your Website's True Potential
What we’ve noticed throughout our work is that when it comes to the website many companies find it challenging to clearly define the business objective. As a result they focus far too much on getting the right aesthetics and almost completely ignore the actual purpose of the website. Our team of web designers and developers…
Read MoreLost in Translation – What The British Say Vs. What They Actually Mean
Ever found yourself in a conversation with a Brit where you thought: Oh, what a polite person! Well think again, because what may seem like perfect politeness and friendliness on the surface, probably conceals their true thoughts, that may or may not be tinged with scorn. Taking every word at face value is not a…
Read MoreSocial Media From Scratch – Essential Action Steps
We find that many people who want to use Social Media for business purposes, like marketing or customer services, often dive in and start doing before they have applied any time thinking. When we start doing the social media marketing for a new client, it’s always quite exciting. Not only because we are starting from…
Read More8 Top Tips On How to Monitor Twitter Quickly And Effectively
You must have noticed that some of the best and brightest are using Twitter as a powerful listening tool. As Peter Drucker once said, and we paraphrase: it’s not only important to listen to what your customers say but also to your non-customers. We’ve said it before, we’ll say it again – Twitter is the…
Read More