Are You Making These Content Marketing Mistakes?

It wasn’t until a few years ago that the fancy term “content marketing” became mainstream. Today just about every business is doing some content marketing, i.e. producing content such as articles, eBooks, videos, etc. on topics that interest their prospects. Of course content marketing, when done properly, can have a massive impact on a brand’s…

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Mind the Gap – A Close Look at Women in I.T.

As part of our guest blogging series we decided to invite one of our clients, Curo Resourcing, a Microsoft Smart Teaming Partner, to share their view on a much debated topic, i.e. women in I.T. and technology. When we talk about gender inequalities in the workplace it’s often easy to miss the positive changes that…

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7 Awesome Must Have Tools For Small Businesses

Every small business owner lacks one thing the most – time. We know that from experience. And what we also know is that most small businesses don’t have a huge amount of time to spend on learning and looking for the best tools either. Since our business is web development and social media (mostly), we…

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Five Keys to Being An Exceptional Trusted Adviser

As part of our new guest blogging series, we invited Matt Bird, international keynote speaker and leadership development consultant, to share some experience about becoming a niche expert and how taking risks makes a big difference when building good relationships. We’d like to thank him for taking the time to write this piece and provide…

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The Fake London Tube Signs That Made Us Laugh

If you happen to be travelling on the London tube these days, you may notice something peculiar – some pretty hilarious signs that just sound to good to be true. It’s because they are not. Check them out here. Don’t you think they make commuting so much better though? We have many favourites, todays one…

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Can You Become a Pro at Business Storytelling?

As part of our business series, we’ve decided to take a closer look at one of the most essential parts, namely how to tell your business story effectively. Want to make people tick? Tell them a great story and tell it well. We are all storytellers and we all imagine our lives within the course…

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10 Online Lead Generation Techniques That Really Work Very Well

Like traditional lead generation, online lead generation is founded on demonstrating expertise and building trusting relationships. While online marketing continues to evolve, here are ten proven lead generation techniques that work for small and medium-sized businesses as well as for charities and organisations in the third sector. 1. Lead Generating Website Most websites are not…

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