This week Econsultancy shares with us how the top 100 brands use Twitter and what works for them. The verdict? You need to engage with followers in a personalised matter. Other tips to follow include: tweeting links to great content, adding an image link to your message and overall being entertaining and timely. As to how often should you tweet and how much self-promotion you should do – that you need to find out for yourself. Read the full story here.

Do you use Twitter to just collect followers or to build genuine relationships with influencers in your niche? Social Media Examiner gives us a brilliant little guide on finding just the right people to connect with and spotting who your competitors are and engaging with as well. By using tools like Followerwonk and Google alerts you can find the social authority of these people and start nurturing relationships with them based on a good fit. The result? A great network of Twitter connections that are worth engaging with.

Thanks, HubSpot, for sharing 5 social media blunders that aren’t the end of the world. Let’s be honest – we’ve all misspelled something on social media (even the White House did) and we’ve all been dreading customer’s negative feedback from day one. Yet, those are the hazards of being online in the first place – anything can happen and mistakes certainly do and will happen. Learn to differentiate between the bloopers and the really serious ones.

Want to define your company’s dream lead? This awesome infographic from Marketo will help you spot the perfect fit by asking the right questions and perhaps even turn them into a lifetime customer. Here is the full story . Alternatively, hire us and we will send you an Ideal Client worksheet as part of your new client goody bag.