Digital Marketing
Re-Imagining Work – Video by RSA Animate
They say we need to work smarter, not harder, yet do we know how to do that? Can we actually find a way to be happier, more engaged and more productive at work? Most of us still see technology as a big part of the problem, but could it also be the solution? If you,…
Read MoreLost in Translation – What The British Say Vs. What They Actually Mean
Ever found yourself in a conversation with a Brit where you thought: Oh, what a polite person! Well think again, because what may seem like perfect politeness and friendliness on the surface, probably conceals their true thoughts, that may or may not be tinged with scorn. Taking every word at face value is not a…
Read More23 Absolutely Essential Online Marketing Tools You Will Start Using Immediately
We may be a small but perfectly formed digital marketing agency, yet when it comes to tools we use the lion’s share of what’s out there. We use these tools daily for our project management, content marketing, social media marketing and SEO. Since there are so many tools available today, we decided to give you…
Read MoreThe Fake London Tube Signs That Made Us Laugh
If you happen to be travelling on the London tube these days, you may notice something peculiar – some pretty hilarious signs that just sound to good to be true. It’s because they are not. Check them out here. Don’t you think they make commuting so much better though? We have many favourites, todays one…
Read More10 Online Lead Generation Techniques That Really Work Very Well
Like traditional lead generation, online lead generation is founded on demonstrating expertise and building trusting relationships. While online marketing continues to evolve, here are ten proven lead generation techniques that work for small and medium-sized businesses as well as for charities and organisations in the third sector. 1. Lead Generating Website Most websites are not…
Read MoreBest of the Week in Digital Marketing (20th – 24th January)
This week Econsultancy shares with us how the top 100 brands use Twitter and what works for them. The verdict? You need to engage with followers in a personalised matter. Other tips to follow include: tweeting links to great content, adding an image link to your message and overall being entertaining and timely. As to…
Read MoreBest of the Week in Digital Marketing (13th – 17th January)
One of this week’s top articles in our opinion was Seth Godin’s reminder that when it comes to marketing one should know who their customers truly are. And not just their age group, location and occupation. What is more important is to truly be aware of what they want, need, love and fear; of who…
Read MoreIt was (nearly) a 100 years ago today
We’d like to share with you this incredible colour footage of London in the 1920s, by the British Film Association. The footage was shot by Claude Frisse-Greene, an early British film pioneer, who shot a series of travelogues (travel documentaries), implementing the colour process his father, William, experimented with. The result – a beautiful dusty…
Read MoreSeason's Greetings
Season’s Greetings from the team at Kyle & Irving. We are closing at 3pm on 23rd December and reopening at 9 am on 2nd January. We will be available for any urgent technical problems and will be monitoring websites 24/7 as usual. In the meantime we hope that you will enjoy all the things the…
Read MoreBest of the Week in Digital Marketing (16th – 20th December)
This week Social Media Explorer gives us the secret ingredient we need in order to stop caring what comes next in social media, what every trend means and how we can ensure that we don’t fall off the bandwagon. The secret is in word-of-mouth marketing – seemingly the only way to ensure success in future…
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