Email Marketing
The Changing Social Media Landscape: What Charities Can Do Next
Social media is shifting, and charities are feeling the impact. With increasing concerns about misinformation, the rollback of fact-checking protections, and unpredictable algorithm changes, many organisations are rethinking their reliance on social media platforms. Some have already left entirely, such as the Royal Society for Public Health, while others, like Greenpeace UK, are significantly scaling…
Read MoreHow to Ensure Your WordPress Emails Reach Inboxes, Not Junk
Ever sent an email from your WordPress site only to find out it landed in someone’s spam folder? It’s more than just annoying—it can hurt your business. Whether you’re sending order confirmations, important notifications, or newsletters, ending up in spam means missed opportunities and frustrated clients. Now, you’ve probably seen websites asking people to whitelist…
Read MoreThe Power of Automated Emails: How to Engage with Your Audience and Grow Your Business
Email marketing has been around for decades, and while some may think of it as outdated, it remains one of the most effective tools for engaging customers and driving growth—especially for small and medium-sized enterprises (SMEs). Email is a direct and personal way to communicate with your audience, and when paired with automation, it becomes…
Read MoreEmail is dead. Long live email.
How many times have we heard that email marketing is becoming extinct, that it is soon to be as the Dodo, fondly remembered but definitely dead? As Mark Twain once said and email can proudly say “The reports of my death are greatly exaggerated”. In fact social media and email are a particularly powerful combination.…
Read MoreSimply Stunning Email Tips
We have all been there… carefully crafting an email, making sure each sentence is perfectly polished and taking the longest time to come up with the best subject line. Then hitting publish and feeling relieved…yet not for too long, because quite often the email stats aren’t quite up to scratch. Opens, click-throughs and follow-throughs are…
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