If you have already read part 1 and part 2 of How to Get Your Web Content Discovered, then you know how important relevant keywords, incoming links and targeting the right audience are. But what you need to do next is provide that right content and make sure you have the right sources and plenty of ideas. Here is part 3 of our article which sums up our advice on how to get noticed online.
Have Quality Content
The old saying that “Content is king” is one of those clichés you cannot avoid, because it’s simply true. At the moment of you submitting your website to Google you are instantly competing with a trillion (that is 1 with 12 zeros) other web pages in Google’s index. Not being able to produce and offer high quality, relevant content is how you lose visitors and drop in ranking. However, even if you have really interesting content, it has to be targeted at the right visitors, otherwise there will be little impact on your business. Before you write your copy, choose the keyword phrase you want to target. Use Wordtracker’s Keyword Research Tool to identify niche keywords, check out search volumes and competitiveness. You can also try Google’s free tools: Google Trends and Google Keyword Planner (set up an Adwords account for this one to get more data). These tools will help you make a list of the most searchable and relevant terms for your business keywords. Often it’s easier to get more traffic and get found on Google if you target longtail keywords, rather than going for the most competitive ones. Remember that good web optimization always starts with detailed keywords research, before any on or off-page optimization can take place. It is worth starting a business blog and putting some effort into it. Blogging is of utmost importance when it comes to being discovered on the web. One of the reasons is because search engines look at the number of indexed pages you have, so every time you post a new blog article you create another page, increasing the volume of indexed ones.
Befriend Google Analytics
No marketing campaign is fully working unless you are measuring the results from it. Google Analytics is a free and relatively easy to use tool which enables you to measure the success of your website and gives you detailed data on the following indicators:
· number of visitors
· referrals of visitors
· keywords which led visitors to your website
· visitors’ behavior on your website – length of stay, bounce rate, number of pages visited, etc.
· specific actions
So how are you planning to use all of this information to your better advantage?
Get Some Help
It’s a good idea to keep track of what your clients are saying about you, but also, you may want to contact an experienced web marketing company for professional help. For start-up businesses it is essential to build a stable marketing strategy, have a well-optimized website and be aware of the relevant keywords for the industry.
To find out more tips and tricks to get your content discovered and turn web design into leads, check out our other blog articles. Alternatively, give us a call on 0118 324 0101 to talk to one of our marketing team experts. Don’t forget you can start by getting your free SEO report from us.