You must have noticed that some of the best and brightest are using Twitter as a powerful listening tool. As Peter Drucker once said, and we paraphrase: it’s not only important to listen to what your customers say but also to your non-customers. We’ve said it before, we’ll say it again – Twitter is the…

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44% growth from June 2012 to March 2013; over 500 million users; 288 million monthly active users. All these stats translate to one thing: 21% of the world’s Internet population is actively on Twitter every month. These are only a few of the impressive results from the GlobalWebIndex Study. Being on Twitter is simply an…

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“Twitter is not a technology. It’s a conversation. And it’s happening with or without you.” (@charleneli of Groundswell) Keep that quote in mind whenever you decide to ignore Twitter. For Twitter to work for you – you need people to engage with you and follow you. There are many great articles about how to create…

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