Fighting Conformity in Marketing – Your Guide to Disruptive Behaviour That Pays Off

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dis•rupt (ds-rpt) tr.v. dis•rupt•ed, dis•rupt•ing, dis•rupts 1. To throw into confusion or disorder: Protesters disrupted the candidate’s speech. 2. To interrupt or impede the progress, movement, or procedure of: Our efforts in the garden were disrupted by an early frost. 3. To break or burst; rupture. [Latin disrumpere, disrupt-, to break apart : dis-, dis-…

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