Posts Tagged ‘SEO’
The 10 Commandments of Content Marketing
1. Thou Shalt Keep Thy Content Relevant Let’s get one thing straight – the goal of content marketing is not to sell. Well, OK, that is not strictly speaking true, the ultimate goal of content marketing is to sell – to attract more leads and convert those leads into enquiries that then becomes new business…
Read MoreWhere to, Google+?
“Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to.” “I don’t much care where –” “Then it doesn’t matter which way you go.” Alice in Wonderland, Lewis Carroll You may have heard the news that Vic Gundotra, the chief…
Read MoreUnlock Your Website's True Potential
What we’ve noticed throughout our work is that when it comes to the website many companies find it challenging to clearly define the business objective. As a result they focus far too much on getting the right aesthetics and almost completely ignore the actual purpose of the website. Our team of web designers and developers…
Read MoreAre You Making These Content Marketing Mistakes?
It wasn’t until a few years ago that the fancy term “content marketing” became mainstream. Today just about every business is doing some content marketing, i.e. producing content such as articles, eBooks, videos, etc. on topics that interest their prospects. Of course content marketing, when done properly, can have a massive impact on a brand’s…
Read More20 Essential SEO Tips and Techniques
Many would say that SEO is changing too rapidly and often in unexpected ways. Keeping track of those changes is a real challenge but we believe that at its core SEO hasn’t changed that much. Quality content has to be at the heart of any SEO strategy. However, there are better tools and techniques for…
Read MoreHow to Create a Killer Keyword Strategy
Looking for the number one starting point in your internet marketing strategy? Start with the keywords. Before we go into further detail, let’s take a look at what a keyword is and what it actually does to help your business get discovered on the web. Keyword Definition – A word or a phrase used by…
Read MoreThe Worst Social Media Tips and Why You Should Press “Ignore”- Part I
I am sure many of you have noticed a new breed of expert; they first started popping up about 4 years ago, admittedly more rare then, now though they are quite prolific. Many have studied the unusual behaviour of this new breed – the so called social media guru. They give out advice that is…
Read MoreThe Social Media Bible for Newbies in 15 Steps
Social media marketing has never been more powerful than right now. A business that doesn’t understand the significance of social media is missing out on the fantastic opportunities that it offers them. We’ve gathered some of the essential social media marketing steps in the following guide to help you get started. Do let us know…
Read More