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1. Thou Shalt Keep Thy Content Relevant Let’s get one thing straight – the goal of content marketing is not to sell. Well, OK, that is not strictly speaking true, the ultimate goal of content marketing is to sell – to attract more leads and convert those leads into enquiries that then becomes new business…

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What we’ve noticed throughout our work is that when it comes to the website many companies find it challenging to clearly define the business objective. As a result they focus far too much on getting the right aesthetics and almost completely ignore the actual purpose of the website. Our team of web designers and developers…

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It wasn’t until a few years ago that the fancy term “content marketing” became mainstream. Today just about every business is doing some content marketing, i.e. producing content such as articles, eBooks, videos, etc. on topics that interest their prospects. Of course content marketing, when done properly, can have a massive impact on a brand’s…

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Many would say that SEO is changing too rapidly and often in unexpected ways. Keeping track of those changes is a real challenge but we believe that at its core SEO hasn’t changed that much. Quality content has to be at the heart of any SEO strategy. However, there are better tools and techniques for…

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keyword strategy

Looking for the number one starting point in your internet marketing strategy? Start with the keywords. Before we go into further detail, let’s take a look at what a keyword is and what it actually does to help your business get discovered on the web. Keyword Definition – A word or a phrase used by…

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Social media marketing has never been more powerful than right now. A business that doesn’t understand the significance of social media is missing out on the fantastic opportunities that it offers them. We’ve gathered some of the essential social media marketing steps in the following guide to help you get started. Do let us know…

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