If, like me, you are old enough to remember the debut single of Rockwell – Somebody’s watching me, then you will get the title.
When it comes to LinkedIn, the professional social network, you no longer need to guess who is watching you or when they are watching.
It goes without saying that the richer you profile, the more recommendations you have, the greater your network, the better your chances of being discovered and being invited to great opportunities. However, until now it has been hard to measure how effective your efforts have been on LinkedIn.
To improve performance you need as much feedback as possible when it comes to networking. Fortunately, LinkedIn understands that and has added another enhancement to its homepage – the who’s viewed your updates feature, positioned on the right side of the homepage, just below the statistic of who’s viewed your profile. This new feature highlights one perhaps unnerving, yet also useful element of social media – tracking what people actually see.
LinkedIn now shows you not only the people who have viewed your overall profile, but also the number of views your updates have got.
“Who’s viewed your updates” differs from the profile viewing, because there is no limitation to the data you can see. In comparison, the profile view tracker is LinkedIn’s preview of a paid subscription feature, since you only see a limited list of viewers unless you “unlock the full list with LinkedIn Premium”.
So far there is no plan for this feature to become a paid one. There is also a nice reminder below the stats, reading “Share something new” and when you hover over the circles, there is a link to “See news your connections might enjoy”, as well as “See trending new to share”, however, these two pages simply lead to LinkedIn Today.
The feature appears to have been rolled out to all users now and appears in the all-important right-hand column. It definitely shows LinkedIn’s ambition to grow as a social network and add something many other channels don’t have, turning the site into a more interactive place.
We would recommend that you now experiment with a number of different factors (title, subject matter, time, etc.) to see when your updates get the most views and use that valuable data to get more noticed more often.
Good luck and do let us know how you got on.