Unlocking Your Business Superpowers

or How to Write an Elevator Pitch Your Business Deserves Last week we talked about discovering business goals and turning them into a winning business plan and we also agreed that business plans today are way too full of jargon which is neither inspiring, nor compelling. And if the business plan is boring, there is…

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The Problem with Facebook

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“The problem with Facebook is that it’s keeping things from you” – this is how Derek Muller, YouTube science vlogger, has nailed a major problem which Facebook users may or may not be aware of. Facebook filters the content your friends and family post and the content the pages you like post. You are left…

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How to Set Your Business Goals the S.M.A.R.T. Way

Business goals – so needed and at times so hard to write or at least nail down. Have you ever felt that business plans are way too jargonized and bland? That is often due to tradition. A big business may indeed feel the need to comply with legal and financial jargon for their business plans,…

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Content Marketing Trends to Watch For in 2014

According to Seth Godin content marketing is the only real marketing left. Whether you agree with that statement or not, it’s a great idea to have content as part of your marketing mix. Every good marketer knows that words, imagery and video are powerful tools for building long-lasting relationships with prospects and securing a stable…

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It was (nearly) a 100 years ago today

We’d like to share with you this incredible colour footage of London in the 1920s, by the British Film Association. The footage was shot by Claude Frisse-Greene, an early British film pioneer, who shot a series of travelogues (travel documentaries), implementing the colour process his father, William, experimented with. The result – a beautiful dusty…

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5 Major Social Media Trends for 2014

Wondering what comes next for Facebook, Google+, Twitter and the rest of the social media channels everyone’s told you are good for business? Seth Godin himself stated that “Social media is now part of our fabric of society, like mobile phones and computers – it’s a staple of our everyday life.” Roll up your sleeves,…

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Social Media in Numbers – A Look Back at 2013

Facebook has reached 1.15 Billion+ total users With over 10 million Facebook apps and 250 billion photos uploaded every day. That’s a lot of selfies. 23% of users check their account more than 5 times a day. Are you one of them? 74% of marketers believe that Facebook is important for their lead generation. We…

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Season's Greetings

Season’s Greetings from the team at Kyle & Irving. We are closing at 3pm on 23rd December and reopening at 9 am on 2nd January. We will be available for any urgent technical problems and will be monitoring websites 24/7 as usual. In the meantime we hope that you will enjoy all the things the…

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