Posts by Gavin Aldrich
How to Set Your Business Goals the S.M.A.R.T. Way
Business goals – so needed and at times so hard to write or at least nail down. Have you ever felt that business plans are way too jargonized and bland? That is often due to tradition. A big business may indeed feel the need to comply with legal and financial jargon for their business plans,…
Read MoreContent Marketing Trends to Watch For in 2014
According to Seth Godin content marketing is the only real marketing left. Whether you agree with that statement or not, it’s a great idea to have content as part of your marketing mix. Every good marketer knows that words, imagery and video are powerful tools for building long-lasting relationships with prospects and securing a stable…
Read MoreIt was (nearly) a 100 years ago today
We’d like to share with you this incredible colour footage of London in the 1920s, by the British Film Association. The footage was shot by Claude Frisse-Greene, an early British film pioneer, who shot a series of travelogues (travel documentaries), implementing the colour process his father, William, experimented with. The result – a beautiful dusty…
Read MoreHow Using an Agency Can Help You Get Better Results With Social Media
Social Media should be an integral part of your external and internal marketing and communications activities. Social Media tools can be used in a multitude of ways to aid communication within and between departments. Social Media can be an excellent tool for customer services. In fact the idea that Social Media is a discrete and…
Read More5 Major Social Media Trends for 2014
Wondering what comes next for Facebook, Google+, Twitter and the rest of the social media channels everyone’s told you are good for business? Seth Godin himself stated that “Social media is now part of our fabric of society, like mobile phones and computers – it’s a staple of our everyday life.” Roll up your sleeves,…
Read MoreSocial Media in Numbers – A Look Back at 2013
Facebook has reached 1.15 Billion+ total users With over 10 million Facebook apps and 250 billion photos uploaded every day. That’s a lot of selfies. 23% of users check their account more than 5 times a day. Are you one of them? 74% of marketers believe that Facebook is important for their lead generation. We…
Read MoreSeason's Greetings
Season’s Greetings from the team at Kyle & Irving. We are closing at 3pm on 23rd December and reopening at 9 am on 2nd January. We will be available for any urgent technical problems and will be monitoring websites 24/7 as usual. In the meantime we hope that you will enjoy all the things the…
Read MoreBest of the Week in Digital Marketing (16th – 20th December)
This week Social Media Explorer gives us the secret ingredient we need in order to stop caring what comes next in social media, what every trend means and how we can ensure that we don’t fall off the bandwagon. The secret is in word-of-mouth marketing – seemingly the only way to ensure success in future…
Read More20 More Essential SEO Tips and Techniques
Last week we listed 20 essential SEO tips every business can apply and now we’ll add 20 more SEO tips to that list. Just because we are feeling extra generous around Christmas. Focus on search phrases, rather than single keywords and don’t forget to put your location in the text – it will help you…
Read More20 Essential SEO Tips and Techniques
Many would say that SEO is changing too rapidly and often in unexpected ways. Keeping track of those changes is a real challenge but we believe that at its core SEO hasn’t changed that much. Quality content has to be at the heart of any SEO strategy. However, there are better tools and techniques for…
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