Posts by Gavin Aldrich
10 Online Lead Generation Techniques That Really Work Very Well
Like traditional lead generation, online lead generation is founded on demonstrating expertise and building trusting relationships. While online marketing continues to evolve, here are ten proven lead generation techniques that work for small and medium-sized businesses as well as for charities and organisations in the third sector. 1. Lead Generating Website Most websites are not…
Read MoreBest of the Week in Digital Marketing (20th – 24th January)
This week Econsultancy shares with us how the top 100 brands use Twitter and what works for them. The verdict? You need to engage with followers in a personalised matter. Other tips to follow include: tweeting links to great content, adding an image link to your message and overall being entertaining and timely. As to…
Read MoreUnlocking Your Business Superpowers
or How to Write an Elevator Pitch Your Business Deserves Last week we talked about discovering business goals and turning them into a winning business plan and we also agreed that business plans today are way too full of jargon which is neither inspiring, nor compelling. And if the business plan is boring, there is…
Read MoreThe Problem with Facebook
“The problem with Facebook is that it’s keeping things from you” – this is how Derek Muller, YouTube science vlogger, has nailed a major problem which Facebook users may or may not be aware of. Facebook filters the content your friends and family post and the content the pages you like post. You are left…
Read MoreBest of the Week in Digital Marketing (13th – 17th January)
One of this week’s top articles in our opinion was Seth Godin’s reminder that when it comes to marketing one should know who their customers truly are. And not just their age group, location and occupation. What is more important is to truly be aware of what they want, need, love and fear; of who…
Read MoreHow to Set Your Business Goals the S.M.A.R.T. Way
Business goals – so needed and at times so hard to write or at least nail down. Have you ever felt that business plans are way too jargonized and bland? That is often due to tradition. A big business may indeed feel the need to comply with legal and financial jargon for their business plans,…
Read MoreContent Marketing Trends to Watch For in 2014
According to Seth Godin content marketing is the only real marketing left. Whether you agree with that statement or not, it’s a great idea to have content as part of your marketing mix. Every good marketer knows that words, imagery and video are powerful tools for building long-lasting relationships with prospects and securing a stable…
Read MoreIt was (nearly) a 100 years ago today
We’d like to share with you this incredible colour footage of London in the 1920s, by the British Film Association. The footage was shot by Claude Frisse-Greene, an early British film pioneer, who shot a series of travelogues (travel documentaries), implementing the colour process his father, William, experimented with. The result – a beautiful dusty…
Read MoreHow Using an Agency Can Help You Get Better Results With Social Media
Social Media should be an integral part of your external and internal marketing and communications activities. Social Media tools can be used in a multitude of ways to aid communication within and between departments. Social Media can be an excellent tool for customer services. In fact the idea that Social Media is a discrete and…
Read More5 Major Social Media Trends for 2014
Wondering what comes next for Facebook, Google+, Twitter and the rest of the social media channels everyone’s told you are good for business? Seth Godin himself stated that “Social media is now part of our fabric of society, like mobile phones and computers – it’s a staple of our everyday life.” Roll up your sleeves,…
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