At Kyle & Irving, we’ve had the privilege of working with many nonprofits and fundraisers over the years. Helping these organisations reach their goals is key to what we do. We believe it’s not enough to simply build the tool—our role also involves advising and ensuring that the tool is effective in achieving the campaign’s objectives. Through our experiences, we’ve learned that a successful fundraising campaign involves more than just asking for donations—after all, many are doing that. What truly matters is understanding how to engage and motivate potential donors.

One powerful strategy we’ve seen in action is leveraging the psychology behind goal-setting and progress tracking. By showing potential donors how close a campaign is to reaching its target, organisations can create a sense of urgency, encourage more people to contribute, and foster a sense of communal ownership in reaching the goal. This concept, known as the goal gradient effect, has proven to be an effective tool in boosting donations.