Content Marketing

content-that-converts

A Beginner’s Guide to creating Content that converts

Traffic to your site becomes irrelevant when visitors are only thinking about leaving faster. “I came, I puked, I left” (Avinash Kaushik) The main reason for creating content is to demonstrate your expertise in your field, establish credibility, develop trust and ultimately turn your readers into customers. Content promotion is at the heart of any…

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The 10 Commandments of Content Marketing

1. Thou Shalt Keep Thy Content Relevant Let’s get one thing straight – the goal of content marketing is not to sell. Well, OK, that is not strictly speaking true, the ultimate goal of content marketing is to sell – to attract more leads and convert those leads into enquiries that then becomes new business…

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Are You Making These Content Marketing Mistakes?

It wasn’t until a few years ago that the fancy term “content marketing” became mainstream. Today just about every business is doing some content marketing, i.e. producing content such as articles, eBooks, videos, etc. on topics that interest their prospects. Of course content marketing, when done properly, can have a massive impact on a brand’s…

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Content Marketing Trends to Watch For in 2014

According to Seth Godin content marketing is the only real marketing left. Whether you agree with that statement or not, it’s a great idea to have content as part of your marketing mix. Every good marketer knows that words, imagery and video are powerful tools for building long-lasting relationships with prospects and securing a stable…

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8 Tips to Defeat Obscurity With a Killer Blog Strategy

Do you believe that your organization has the capacity to become a thought leader? Do you recognise the importance of content publishing to support that goal? Do you have the time and energy to produce quality content and promote it? Do you want to be discovered and praised for the thought leader you are? If…

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Inspiring Customers Through Content

Is your business devoted to creating content as part of your marketing strategy? Then you have surely encountered the struggles and challenges of the process. When a business first starts blogging, they usually play it safe – sharing information about the business and its growth, introducing new products and services. It’s not the worst method,…

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