Business

Can You Become a Pro at Business Storytelling?

As part of our business series, we’ve decided to take a closer look at one of the most essential parts, namely how to tell your business story effectively. Want to make people tick? Tell them a great story and tell it well. We are all storytellers and we all imagine our lives within the course…

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Unlocking Your Business Superpowers

or How to Write an Elevator Pitch Your Business Deserves Last week we talked about discovering business goals and turning them into a winning business plan and we also agreed that business plans today are way too full of jargon which is neither inspiring, nor compelling. And if the business plan is boring, there is…

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How to Set Your Business Goals the S.M.A.R.T. Way

Business goals – so needed and at times so hard to write or at least nail down. Have you ever felt that business plans are way too jargonized and bland? That is often due to tradition. A big business may indeed feel the need to comply with legal and financial jargon for their business plans,…

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Defining Your Core Business Values

You may think a business’s sole pursuit is money, but let’s face it – there is a high cost to pay when money is the main goal. People, more than ever, feel that a business needs to have a positive impact on society. And many customers won’t mind paying a higher price if they know…

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