Coaching
Would You Like to Create Effective Vision and Mission Statements?
At the the core of every good business plan is your vision and mission statements, along with your elevator pitch. This powerful combo gives your prospects a clear idea of what you do, how you do it, where you’re headed and how you’re going to get there. Therefore, writing your vision and mission statements is…
Read MoreThe Fake London Tube Signs That Made Us Laugh
If you happen to be travelling on the London tube these days, you may notice something peculiar – some pretty hilarious signs that just sound to good to be true. It’s because they are not. Check them out here. Don’t you think they make commuting so much better though? We have many favourites, todays one…
Read MoreCan You Become a Pro at Business Storytelling?
As part of our business series, we’ve decided to take a closer look at one of the most essential parts, namely how to tell your business story effectively. Want to make people tick? Tell them a great story and tell it well. We are all storytellers and we all imagine our lives within the course…
Read More10 Online Lead Generation Techniques That Really Work Very Well
Like traditional lead generation, online lead generation is founded on demonstrating expertise and building trusting relationships. While online marketing continues to evolve, here are ten proven lead generation techniques that work for small and medium-sized businesses as well as for charities and organisations in the third sector. 1. Lead Generating Website Most websites are not…
Read MoreBest of the Week in Digital Marketing (20th – 24th January)
This week Econsultancy shares with us how the top 100 brands use Twitter and what works for them. The verdict? You need to engage with followers in a personalised matter. Other tips to follow include: tweeting links to great content, adding an image link to your message and overall being entertaining and timely. As to…
Read MoreUnlocking Your Business Superpowers
or How to Write an Elevator Pitch Your Business Deserves Last week we talked about discovering business goals and turning them into a winning business plan and we also agreed that business plans today are way too full of jargon which is neither inspiring, nor compelling. And if the business plan is boring, there is…
Read MoreThe Problem with Facebook
“The problem with Facebook is that it’s keeping things from you” – this is how Derek Muller, YouTube science vlogger, has nailed a major problem which Facebook users may or may not be aware of. Facebook filters the content your friends and family post and the content the pages you like post. You are left…
Read MoreBest of the Week in Digital Marketing (13th – 17th January)
One of this week’s top articles in our opinion was Seth Godin’s reminder that when it comes to marketing one should know who their customers truly are. And not just their age group, location and occupation. What is more important is to truly be aware of what they want, need, love and fear; of who…
Read MoreHow to Set Your Business Goals the S.M.A.R.T. Way
Business goals – so needed and at times so hard to write or at least nail down. Have you ever felt that business plans are way too jargonized and bland? That is often due to tradition. A big business may indeed feel the need to comply with legal and financial jargon for their business plans,…
Read MoreContent Marketing Trends to Watch For in 2014
According to Seth Godin content marketing is the only real marketing left. Whether you agree with that statement or not, it’s a great idea to have content as part of your marketing mix. Every good marketer knows that words, imagery and video are powerful tools for building long-lasting relationships with prospects and securing a stable…
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