The right kind of Twitter followers and lots of them please

How many followers

The aim of this article is to offer advice on best practice when using Twitter as a marketing tool. We have noticed that many people get confused and start out with a marketing objective but end up with a vanity exercise. What we mean is that they end up buying or using tricks to artificially…

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A Beginner’s Guide to creating Content that converts

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Traffic to your site becomes irrelevant when visitors are only thinking about leaving faster. “I came, I puked, I left” (Avinash Kaushik) The main reason for creating content is to demonstrate your expertise in your field, establish credibility, develop trust and ultimately turn your readers into customers. Content promotion is at the heart of any…

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The 10 Commandments of Content Marketing

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1. Thou Shalt Keep Thy Content Relevant Let’s get one thing straight – the goal of content marketing is not to sell. Well, OK, that is not strictly speaking true, the ultimate goal of content marketing is to sell – to attract more leads and convert those leads into enquiries that then becomes new business…

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Are You Making These Content Marketing Mistakes?

It wasn’t until a few years ago that the fancy term “content marketing” became mainstream. Today just about every business is doing some content marketing, i.e. producing content such as articles, eBooks, videos, etc. on topics that interest their prospects. Of course content marketing, when done properly, can have a massive impact on a brand’s…

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10 Online Lead Generation Techniques That Really Work Very Well

Like traditional lead generation, online lead generation is founded on demonstrating expertise and building trusting relationships. While online marketing continues to evolve, here are ten proven lead generation techniques that work for small and medium-sized businesses as well as for charities and organisations in the third sector. 1. Lead Generating Website Most websites are not…

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Best of the Week in Digital Marketing (13th – 17th January)

One of this week’s top articles in our opinion was Seth Godin’s reminder that when it comes to marketing one should know who their customers truly are. And not just their age group, location and occupation. What is more important is to truly be aware of what they want, need, love and fear; of who…

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Content Marketing Trends to Watch For in 2014

According to Seth Godin content marketing is the only real marketing left. Whether you agree with that statement or not, it’s a great idea to have content as part of your marketing mix. Every good marketer knows that words, imagery and video are powerful tools for building long-lasting relationships with prospects and securing a stable…

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