Posts by Gavin Aldrich
Best of the Week in Digital Marketing (2nd – 6th December)
Goodbye memes, hello quality content…or is it? This week HubSpot published a great article/rant on the new changes to the Facebook algorithm. It looks like we will see fewer memes in our news feeds, but more quality articles. We have to confess, we do like a good meme – one that is well thought out…
Read MoreTweeting in Ignorance
Twitter and Facebook users are being warned about the dangers they are posing when naming and shaming in their tweets and posts. What we are witnessing is the natural progression of social media, as we witnessed years and years ago with publishing laws and an attempt to make contempt of court laws fit for the…
Read More8 Tips to Defeat Obscurity With a Killer Blog Strategy
Do you believe that your organization has the capacity to become a thought leader? Do you recognise the importance of content publishing to support that goal? Do you have the time and energy to produce quality content and promote it? Do you want to be discovered and praised for the thought leader you are? If…
Read MoreBest of the Week in Digital Marketing (25th – 29th November)
This week Econsultancy compared digital marketing to the simple art of persuasion, dating back to ancient Greece. Or perhaps not that simple: see for yourself. Greeks in Plaid: The Art of Digital Marketing Persuasion And they also explained some cultural differences which have a strong impact on conversion. It’s not just about the content these…
Read MoreDefining Your Core Business Values
You may think a business’s sole pursuit is money, but let’s face it – there is a high cost to pay when money is the main goal. People, more than ever, feel that a business needs to have a positive impact on society. And many customers won’t mind paying a higher price if they know…
Read MoreHave a Privacy Policy. You want to be authoritative? Then be responsible.
If you are one of those business owners who are still wondering what the purpose of a privacy and cookie policy is and what makes a good one, then you’ve arrived at the right place. A privacy policy, in brief, is the document that shows you care about the collected data from your visitors and…
Read MoreMy Mouse Ate My Book
Yes, there was a time when the old marketing techniques really did work. A time when we were young, naive and carefree or maybe we were just more gullible. Many marketing campaigns have already been altered to match the needs and methods of post disruption social media, much is just old marketing wrapped up in…
Read MoreHow to Create a Killer Keyword Strategy
Looking for the number one starting point in your internet marketing strategy? Start with the keywords. Before we go into further detail, let’s take a look at what a keyword is and what it actually does to help your business get discovered on the web. Keyword Definition – A word or a phrase used by…
Read MoreHow Not to Treat Your Facebook Fans
Facebook “fans” are a valuable commodity. Each additional number represents a person who has shown interest in a product, individual or service and is willing to listen to their message. Every time you update your brand’s Facebook page, post a new status or share a useful article it’s a way to engage with your community.…
Read MoreWho's watching? Tell me who's watching. Who's watching me?
If, like me, you are old enough to remember the debut single of Rockwell – Somebody’s watching me, then you will get the title. When it comes to LinkedIn, the professional social network, you no longer need to guess who is watching you or when they are watching. It goes without saying that the richer…
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