Posts by Gavin Aldrich
Best of the Week in Digital Marketing (16th – 20th December)
This week Social Media Explorer gives us the secret ingredient we need in order to stop caring what comes next in social media, what every trend means and how we can ensure that we don’t fall off the bandwagon. The secret is in word-of-mouth marketing – seemingly the only way to ensure success in future…
Read More20 More Essential SEO Tips and Techniques
Last week we listed 20 essential SEO tips every business can apply and now we’ll add 20 more SEO tips to that list. Just because we are feeling extra generous around Christmas. Focus on search phrases, rather than single keywords and don’t forget to put your location in the text – it will help you…
Read More20 Essential SEO Tips and Techniques
Many would say that SEO is changing too rapidly and often in unexpected ways. Keeping track of those changes is a real challenge but we believe that at its core SEO hasn’t changed that much. Quality content has to be at the heart of any SEO strategy. However, there are better tools and techniques for…
Read MoreBest of the Week in Digital Marketing (2nd – 6th December)
Goodbye memes, hello quality content…or is it? This week HubSpot published a great article/rant on the new changes to the Facebook algorithm. It looks like we will see fewer memes in our news feeds, but more quality articles. We have to confess, we do like a good meme – one that is well thought out…
Read MoreTweeting in Ignorance
Twitter and Facebook users are being warned about the dangers they are posing when naming and shaming in their tweets and posts. What we are witnessing is the natural progression of social media, as we witnessed years and years ago with publishing laws and an attempt to make contempt of court laws fit for the…
Read More8 Tips to Defeat Obscurity With a Killer Blog Strategy
Do you believe that your organization has the capacity to become a thought leader? Do you recognise the importance of content publishing to support that goal? Do you have the time and energy to produce quality content and promote it? Do you want to be discovered and praised for the thought leader you are? If…
Read MoreBest of the Week in Digital Marketing (25th – 29th November)
This week Econsultancy compared digital marketing to the simple art of persuasion, dating back to ancient Greece. Or perhaps not that simple: see for yourself. Greeks in Plaid: The Art of Digital Marketing Persuasion And they also explained some cultural differences which have a strong impact on conversion. It’s not just about the content these…
Read MoreDefining Your Core Business Values
You may think a business’s sole pursuit is money, but let’s face it – there is a high cost to pay when money is the main goal. People, more than ever, feel that a business needs to have a positive impact on society. And many customers won’t mind paying a higher price if they know…
Read MoreHave a Privacy Policy. You want to be authoritative? Then be responsible.
If you are one of those business owners who are still wondering what the purpose of a privacy and cookie policy is and what makes a good one, then you’ve arrived at the right place. A privacy policy, in brief, is the document that shows you care about the collected data from your visitors and…
Read MoreMy Mouse Ate My Book
Yes, there was a time when the old marketing techniques really did work. A time when we were young, naive and carefree or maybe we were just more gullible. Many marketing campaigns have already been altered to match the needs and methods of post disruption social media, much is just old marketing wrapped up in…
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