Posts by Gavin Aldrich
Social Media Guidelines… The Good, The Bad and the Ugly
When it comes to rules, we are usually ready to give them a wide berth, however, the following guidelines are followed by some of the biggest companies in the world (IBM, Intel, BBC) and we would like to pick holes in them but they make good sense. Be aware and participate: To learn: believe in…
Read MoreCreative Ideas for Getting More Twitter Followers – Part 1
“Twitter is not a technology. It’s a conversation. And it’s happening with or without you.” (@charleneli of Groundswell) Keep that quote in mind whenever you decide to ignore Twitter. For Twitter to work for you – you need people to engage with you and follow you. There are many great articles about how to create…
Read MoreInto the Valley of Death… or How to Manage Change More Effectively
Hey! This is new; this is exciting, so why are you so not getting it? What’s up with you? This is going to make your life easier, happier, better… Does this sound familiar? Everything goes through change – people, trends, communication, business, etc. However, not everyone wants it to change or believe it is necessary…
Read MoreWeb Design Rocks or How to Convert Web Visitors into Leads – Part 2
If you’ve read Part I of our web design principles for better conversion, you already know how important proper navigation, placement and use of colour is. Before we get to some common mistakes there are a few more principles we need to talk about. Consistency: Stay consistent – colours, fonts, style – it should all…
Read MoreWeb Design Rocks or How to Convert Web Visitors into Leads – Part I
Do you sometimes have the feeling that you are losing out on valuable website sales? Do you keep track of your website visitors daily and yet don’t seem to convert them into actual customers? Do you believe that your website looks too good not to capture a visitor’s attention immediately? These questions pop up all…
Read MoreSocial Media Advice that Needs an Instant "Ignore" Button
In part I of The Worst Pieces of Social Media Advice we looked at common pieces of “expert” advice, which really should be ignored. Here are some more that you can add to the list. If you have any you think we have left off leave a comment and we will happily add. 1.…
Read MoreIt’s All About the Speed or Why You Should Trust a Content Delivery Network
We are a digital marketing agency that builds websites on WordPress and one of our major concerns is making sure our clients are happy with our work. This means that each and every website we build has to load quickly and display its content properly. With regards to optimising page loads and making sure that…
Read MoreThe Worst Social Media Tips and Why You Should Press “Ignore”- Part I
I am sure many of you have noticed a new breed of expert; they first started popping up about 4 years ago, admittedly more rare then, now though they are quite prolific. Many have studied the unusual behaviour of this new breed – the so called social media guru. They give out advice that is…
Read MoreOops! I did it again! Avoid these common mistakes on Facebook and Twitter
A brand using social media has to adhere to guidelines and protocols that are not always relevant to us as individuals. However, none of us want to be the social leper, right? So maybe there are some good tips here for all of us. Here are some common mistakes, which lead to embarrassing Oops! moments.…
Read MoreThe Social Media Bible for Newbies in 15 Steps
Social media marketing has never been more powerful than right now. A business that doesn’t understand the significance of social media is missing out on the fantastic opportunities that it offers them. We’ve gathered some of the essential social media marketing steps in the following guide to help you get started. Do let us know…
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