Posts by Gavin Aldrich
Inspiring Customers Through Content
Is your business devoted to creating content as part of your marketing strategy? Then you have surely encountered the struggles and challenges of the process. When a business first starts blogging, they usually play it safe – sharing information about the business and its growth, introducing new products and services. It’s not the worst method,…
Read MoreGetting More Business with LinkedIn Features
There is so much information on using Twitter and Facebook for getting more business, that LinkedIn could easily be overlooked. It’s time to bring some balance and share with you LinkedIn’s best and latest features and how beneficial they can be to your brand. Have you been ignoring the impact of LinkedIn? Let’s be honest…
Read MoreCreative Ideas for Getting More Twitter Followers – Part 2
44% growth from June 2012 to March 2013; over 500 million users; 288 million monthly active users. All these stats translate to one thing: 21% of the world’s Internet population is actively on Twitter every month. These are only a few of the impressive results from the GlobalWebIndex Study. Being on Twitter is simply an…
Read MoreSocial Media Guidelines… The Good, The Bad and the Ugly
When it comes to rules, we are usually ready to give them a wide berth, however, the following guidelines are followed by some of the biggest companies in the world (IBM, Intel, BBC) and we would like to pick holes in them but they make good sense. Be aware and participate: To learn: believe in…
Read MoreCreative Ideas for Getting More Twitter Followers – Part 1
“Twitter is not a technology. It’s a conversation. And it’s happening with or without you.” (@charleneli of Groundswell) Keep that quote in mind whenever you decide to ignore Twitter. For Twitter to work for you – you need people to engage with you and follow you. There are many great articles about how to create…
Read MoreInto the Valley of Death… or How to Manage Change More Effectively
Hey! This is new; this is exciting, so why are you so not getting it? What’s up with you? This is going to make your life easier, happier, better… Does this sound familiar? Everything goes through change – people, trends, communication, business, etc. However, not everyone wants it to change or believe it is necessary…
Read MoreWeb Design Rocks or How to Convert Web Visitors into Leads – Part 2
If you’ve read Part I of our web design principles for better conversion, you already know how important proper navigation, placement and use of colour is. Before we get to some common mistakes there are a few more principles we need to talk about. Consistency: Stay consistent – colours, fonts, style – it should all…
Read MoreWeb Design Rocks or How to Convert Web Visitors into Leads – Part I
Do you sometimes have the feeling that you are losing out on valuable website sales? Do you keep track of your website visitors daily and yet don’t seem to convert them into actual customers? Do you believe that your website looks too good not to capture a visitor’s attention immediately? These questions pop up all…
Read MoreSocial Media Advice that Needs an Instant "Ignore" Button
In part I of The Worst Pieces of Social Media Advice we looked at common pieces of “expert” advice, which really should be ignored. Here are some more that you can add to the list. If you have any you think we have left off leave a comment and we will happily add. 1.…
Read MoreIt’s All About the Speed or Why You Should Trust a Content Delivery Network
We are a digital marketing agency that builds websites on WordPress and one of our major concerns is making sure our clients are happy with our work. This means that each and every website we build has to load quickly and display its content properly. With regards to optimising page loads and making sure that…
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