Posts by Gavin Aldrich
Fighting Conformity in Marketing – Your Guide to Disruptive Behaviour That Pays Off
dis•rupt (ds-rpt) tr.v. dis•rupt•ed, dis•rupt•ing, dis•rupts 1. To throw into confusion or disorder: Protesters disrupted the candidate’s speech. 2. To interrupt or impede the progress, movement, or procedure of: Our efforts in the garden were disrupted by an early frost. 3. To break or burst; rupture. [Latin disrumpere, disrupt-, to break apart : dis-, dis-…
Read More5 Tips for a More Social Twitter Experience
Twitter is a vast, sprawling network stuffed full of vacuous noise. It seems like nine out of every ten tweets are along the lines of “Work is sooo boring. #ihatemondays” or “Up at 6am today to catch the train… I wish I was still in bed.” People post mundane details of their life in the…
Read MoreInspiring Customers Through Content
Is your business devoted to creating content as part of your marketing strategy? Then you have surely encountered the struggles and challenges of the process. When a business first starts blogging, they usually play it safe – sharing information about the business and its growth, introducing new products and services. It’s not the worst method,…
Read MoreGetting More Business with LinkedIn Features
There is so much information on using Twitter and Facebook for getting more business, that LinkedIn could easily be overlooked. It’s time to bring some balance and share with you LinkedIn’s best and latest features and how beneficial they can be to your brand. Have you been ignoring the impact of LinkedIn? Let’s be honest…
Read MoreCreative Ideas for Getting More Twitter Followers – Part 2
44% growth from June 2012 to March 2013; over 500 million users; 288 million monthly active users. All these stats translate to one thing: 21% of the world’s Internet population is actively on Twitter every month. These are only a few of the impressive results from the GlobalWebIndex Study. Being on Twitter is simply an…
Read MoreSocial Media Guidelines… The Good, The Bad and the Ugly
When it comes to rules, we are usually ready to give them a wide berth, however, the following guidelines are followed by some of the biggest companies in the world (IBM, Intel, BBC) and we would like to pick holes in them but they make good sense. Be aware and participate: To learn: believe in…
Read MoreCreative Ideas for Getting More Twitter Followers – Part 1
“Twitter is not a technology. It’s a conversation. And it’s happening with or without you.” (@charleneli of Groundswell) Keep that quote in mind whenever you decide to ignore Twitter. For Twitter to work for you – you need people to engage with you and follow you. There are many great articles about how to create…
Read MoreInto the Valley of Death… or How to Manage Change More Effectively
Hey! This is new; this is exciting, so why are you so not getting it? What’s up with you? This is going to make your life easier, happier, better… Does this sound familiar? Everything goes through change – people, trends, communication, business, etc. However, not everyone wants it to change or believe it is necessary…
Read MoreWeb Design Rocks or How to Convert Web Visitors into Leads – Part 2
If you’ve read Part I of our web design principles for better conversion, you already know how important proper navigation, placement and use of colour is. Before we get to some common mistakes there are a few more principles we need to talk about. Consistency: Stay consistent – colours, fonts, style – it should all…
Read MoreWeb Design Rocks or How to Convert Web Visitors into Leads – Part I
Do you sometimes have the feeling that you are losing out on valuable website sales? Do you keep track of your website visitors daily and yet don’t seem to convert them into actual customers? Do you believe that your website looks too good not to capture a visitor’s attention immediately? These questions pop up all…
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