Social Media Marketing
Who's watching? Tell me who's watching. Who's watching me?
If, like me, you are old enough to remember the debut single of Rockwell – Somebody’s watching me, then you will get the title. When it comes to LinkedIn, the professional social network, you no longer need to guess who is watching you or when they are watching. It goes without saying that the richer…
Read MoreSocial Media Strategy For Winners – Fighting the Shiny Objects Syndrome the Smart Way
Do you remember the time when social media wasn’t a part of your marketing strategy and you didn’t have to worry about what you post on Twitter and Facebook, people’s comments and measuring all that data? No, neither do we. It’s true that social media is a relatively new creation, but the time of social…
Read More5 Tips for a More Social Twitter Experience
Twitter is a vast, sprawling network stuffed full of vacuous noise. It seems like nine out of every ten tweets are along the lines of “Work is sooo boring. #ihatemondays” or “Up at 6am today to catch the train… I wish I was still in bed.” People post mundane details of their life in the…
Read MoreGetting More Business with LinkedIn Features
There is so much information on using Twitter and Facebook for getting more business, that LinkedIn could easily be overlooked. It’s time to bring some balance and share with you LinkedIn’s best and latest features and how beneficial they can be to your brand. Have you been ignoring the impact of LinkedIn? Let’s be honest…
Read MoreCreative Ideas for Getting More Twitter Followers – Part 2
44% growth from June 2012 to March 2013; over 500 million users; 288 million monthly active users. All these stats translate to one thing: 21% of the world’s Internet population is actively on Twitter every month. These are only a few of the impressive results from the GlobalWebIndex Study. Being on Twitter is simply an…
Read MoreSocial Media Guidelines… The Good, The Bad and the Ugly
When it comes to rules, we are usually ready to give them a wide berth, however, the following guidelines are followed by some of the biggest companies in the world (IBM, Intel, BBC) and we would like to pick holes in them but they make good sense. Be aware and participate: To learn: believe in…
Read MoreCreative Ideas for Getting More Twitter Followers – Part 1
“Twitter is not a technology. It’s a conversation. And it’s happening with or without you.” (@charleneli of Groundswell) Keep that quote in mind whenever you decide to ignore Twitter. For Twitter to work for you – you need people to engage with you and follow you. There are many great articles about how to create…
Read MoreSocial Media Advice that Needs an Instant "Ignore" Button
In part I of The Worst Pieces of Social Media Advice we looked at common pieces of “expert” advice, which really should be ignored. Here are some more that you can add to the list. If you have any you think we have left off leave a comment and we will happily add. 1.…
Read MoreThe Worst Social Media Tips and Why You Should Press “Ignore”- Part I
I am sure many of you have noticed a new breed of expert; they first started popping up about 4 years ago, admittedly more rare then, now though they are quite prolific. Many have studied the unusual behaviour of this new breed – the so called social media guru. They give out advice that is…
Read MoreOops! I did it again! Avoid these common mistakes on Facebook and Twitter
A brand using social media has to adhere to guidelines and protocols that are not always relevant to us as individuals. However, none of us want to be the social leper, right? So maybe there are some good tips here for all of us. Here are some common mistakes, which lead to embarrassing Oops! moments.…
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