Best of the Week in Digital Marketing (20th – 24th January)

This week Econsultancy shares with us how the top 100 brands use Twitter and what works for them. The verdict? You need to engage with followers in a personalised matter. Other tips to follow include: tweeting links to great content, adding an image link to your message and overall being entertaining and timely. As to…

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Best of the Week in Digital Marketing (16th – 20th December)

digital-marleting-weekly-round-up

This week Social Media Explorer gives us the secret ingredient we need in order to stop caring what comes next in social media, what every trend means and how we can ensure that we don’t fall off the bandwagon. The secret is in word-of-mouth marketing – seemingly the only way to ensure success in future…

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Best of the Week in Digital Marketing (2nd – 6th December)

Goodbye memes, hello quality content…or is it? This week HubSpot published a great article/rant on the new changes to the Facebook algorithm. It looks like we will see fewer memes in our news feeds, but more quality articles. We have to confess, we do like a good meme – one that is well thought out…

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Best of the Week in Digital Marketing (25th – 29th November)

This week Econsultancy compared digital marketing to the simple art of persuasion, dating back to ancient Greece. Or perhaps not that simple: see for yourself. Greeks in Plaid: The Art of Digital Marketing Persuasion And they also explained some cultural differences which have a strong impact on conversion. It’s not just about the content these…

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