Posts Tagged ‘Target audience’
The right kind of Twitter followers and lots of them please
The aim of this article is to offer advice on best practice when using Twitter as a marketing tool. We have noticed that many people get confused and start out with a marketing objective but end up with a vanity exercise. What we mean is that they end up buying or using tricks to artificially…
Read MoreThe 10 Commandments of Content Marketing
1. Thou Shalt Keep Thy Content Relevant Let’s get one thing straight – the goal of content marketing is not to sell. Well, OK, that is not strictly speaking true, the ultimate goal of content marketing is to sell – to attract more leads and convert those leads into enquiries that then becomes new business…
Read MoreBest of the Week in Digital Marketing (13th – 17th January)
One of this week’s top articles in our opinion was Seth Godin’s reminder that when it comes to marketing one should know who their customers truly are. And not just their age group, location and occupation. What is more important is to truly be aware of what they want, need, love and fear; of who…
Read MoreStop Hiding and Get Your Web Content Discovered – Part 2
In part 1 of our article we talked about how to make sure your web content gets discovered and how to improve your search engine ranking. We also talked about the importance of identifying your audience, having good links and creating a SEO-friendly website. However, we all know that these are just a few of…
Read MoreHow to Get Your Web Content Discovered – Part 1
If you have already devoted yourself to creating quality web content, you are probably wondering how to get a bigger audience for it. Often the key to getting discovered isn’t writing more, but promoting more. Here are some top tips for you to follow, so you rank better for the search terms that matter to…
Read MoreThe Social Media Bible for Newbies in 15 Steps
Social media marketing has never been more powerful than right now. A business that doesn’t understand the significance of social media is missing out on the fantastic opportunities that it offers them. We’ve gathered some of the essential social media marketing steps in the following guide to help you get started. Do let us know…
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