Posts by Gavin Aldrich
Have a Privacy Policy. You want to be authoritative? Then be responsible.
If you are one of those business owners who are still wondering what the purpose of a privacy and cookie policy is and what makes a good one, then you’ve arrived at the right place. A privacy policy, in brief, is the document that shows you care about the collected data from your visitors and…
Read MoreMy Mouse Ate My Book
Yes, there was a time when the old marketing techniques really did work. A time when we were young, naive and carefree or maybe we were just more gullible. Many marketing campaigns have already been altered to match the needs and methods of post disruption social media, much is just old marketing wrapped up in…
Read MoreHow to Create a Killer Keyword Strategy
Looking for the number one starting point in your internet marketing strategy? Start with the keywords. Before we go into further detail, let’s take a look at what a keyword is and what it actually does to help your business get discovered on the web. Keyword Definition – A word or a phrase used by…
Read MoreHow Not to Treat Your Facebook Fans
Facebook “fans” are a valuable commodity. Each additional number represents a person who has shown interest in a product, individual or service and is willing to listen to their message. Every time you update your brand’s Facebook page, post a new status or share a useful article it’s a way to engage with your community.…
Read MoreWho's watching? Tell me who's watching. Who's watching me?
If, like me, you are old enough to remember the debut single of Rockwell – Somebody’s watching me, then you will get the title. When it comes to LinkedIn, the professional social network, you no longer need to guess who is watching you or when they are watching. It goes without saying that the richer…
Read MoreGet Your Website Discovered – Putting It All Together – Part 3
If you have already read part 1 and part 2 of How to Get Your Web Content Discovered, then you know how important relevant keywords, incoming links and targeting the right audience are. But what you need to do next is provide that right content and make sure you have the right sources and plenty…
Read MoreStop Hiding and Get Your Web Content Discovered – Part 2
In part 1 of our article we talked about how to make sure your web content gets discovered and how to improve your search engine ranking. We also talked about the importance of identifying your audience, having good links and creating a SEO-friendly website. However, we all know that these are just a few of…
Read MoreHow to Get Your Web Content Discovered – Part 1
If you have already devoted yourself to creating quality web content, you are probably wondering how to get a bigger audience for it. Often the key to getting discovered isn’t writing more, but promoting more. Here are some top tips for you to follow, so you rank better for the search terms that matter to…
Read MoreThe Most Controversial Blogging Tips to Try Immediately
We are a business that understands the significance of creating new content, sharing ideas and engaging with readers. Ever since we started working on our blog we have seen the benefits – more visitors and more interest. Each week when we post a new article and share it on our social media channels, we have…
Read MoreSocial Media Strategy For Winners – Fighting the Shiny Objects Syndrome the Smart Way
Do you remember the time when social media wasn’t a part of your marketing strategy and you didn’t have to worry about what you post on Twitter and Facebook, people’s comments and measuring all that data? No, neither do we. It’s true that social media is a relatively new creation, but the time of social…
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