The Role of AI in Web Design: Exploring ChatGPT’s Capabilities and Limitations

Artificial intelligence is reshaping industries, and web design is no exception. Tools like ChatGPT are generating buzz for their ability to assist in creating websites, but can AI truly replace...
Read More about The Role of AI in Web Design: Exploring ChatGPT’s Capabilities and Limitations

5 Essential Elements of an Engaging, Conversion-Focused Website

By Gavin Aldrich
Posted in ,

Building a website is just the beginning. If you want to truly engage your audience and turn visitors into customers, subscribers, or donors, your site needs to be more than just visually appealing—it needs to work hard for you. From clear calls to action to responsive layouts, these five essential elements can transform your website into a powerful tool for driving meaningful engagement and conversions.

Read More

Beyond Websites: How Nonprofits Can Build Digital Platforms to Boost Engagement and Donations

By Gavin Aldrich
Posted in ,

To truly succeed, nonprofits and charities alike need dynamic digital platforms that engage, inform, and inspire action from their diverse stakeholders. This means creating a seamless experience that not only attracts attention but also drives meaningful interactions and long-term support.

Read More
How many followers

The right kind of Twitter followers and lots of them please

By Gavin Aldrich
Posted in ,

The aim of this article is to offer advice on best practice when using Twitter as a marketing…

Read More
content-that-converts

A Beginner’s Guide to creating Content that converts

By Gavin Aldrich
Posted in ,

Traffic to your site becomes irrelevant when visitors are only thinking about leaving faster. “I came, I puked,…

Read More

Secret 52: Selling etiquette

By kandiadmin
Posted in ,

As part of our new guest blogging series, we have invited Matt Bird, international keynote speaker and leadership…

Read More
Mount_Sinai_BW_2

The 10 Commandments of Content Marketing

By Gavin Aldrich
Posted in ,

1. Thou Shalt Keep Thy Content Relevant Let’s get one thing straight – the goal of content marketing…

Read More
10 Social-Media-commandments

The Ten Commandments of Social Media Marketing

By Gavin Aldrich
Posted in ,

1. Thou Shalt Use Your Ears Before Thou Uses Thy Mouth Listen first. One of the most important…

Read More

Email is dead. Long live email.

By Gavin Aldrich
Posted in ,

How many times have we heard that email marketing is becoming extinct, that it is soon to be…

Read More

Simply Stunning Email Tips

By Gavin Aldrich
Posted in ,

We have all been there… carefully crafting an email, making sure each sentence is perfectly polished and taking…

Read More